Bearbrick
Designed and manufactured by MediCom Toy Incorporated, Bearbrick is an action toy figure. The name comes because of the cartoon-like bear appearance of this toy. The use of the ‘at’ sign instead of the letter ‘a’ is part of the branding exercise carried out by the toy company. Bearbrick is a anthropomorphized (like a human, with human feelings) bear in an extremely simple form and with a pot belly. Each of the bearbrick action figures comprises of 9 parts that are head, torso, hips, arms, hands, and legs; each of these 9 parts allow for 8 points of movements like the swivel head and waist, ball joint for arms and legs and swivel wrists.
The first bearbrick action figure was introduced in May 2001 as a freebie to those who visited the World Character Convention 12. Gauging the popular of the toy, many more Be@rbricks have been introduced in many different sizes, in many different materials such as glow-in-the-dark plastic, felt and wood. The standard height of the bearbrick figure is 7 cms and is known as 100% Bearbricks. Other Bearbricks, based on their sizes, are called 50% (4cms), 70% (5cms), 400% (28 cms), and 1000% (70cms).
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